How many CEO’s answer their own phone, schedule their own appointments, and make a $350,000 annual salary? There is only one; Jim Sinegal of Costco. Sinegal is a hands-on leader and attributes his success to putting employees and customers first, creating an open-door policy, and setting an example for others to follow (Goldberg, & Ritter, 2006). Sinegal incorporates a leadership style that is a mix between transformational and transactional leadership in that he sets performance goals and inspires everyone through constant communication to achieve their goals (Dainton, & Zelley, 2006). Furthermore, Sinegal’s leadership strategy also integrates the theory of leader-member exchange relationship as he is determined to be on a first name basis with all employees (Dainton, & Zelley, 2006). Jim Sinegal is a great example of how simple values, communicated consistently, clearly and effectively, lead to satisfied customers, employees, and investors.
Dainton, M., & Zelley, E. D. (2005). Applying Communication Theory for Professional Life: A Practical Introduction. Thousand Oaks, CA: Sage Publications, Inc..
Goldberg, Alan, & Ritter, Bill (2006, August 2). Costco CEO finds pro-worker means profitability. ABC News, 20/20. Retrieved October 5, 2007, from http://abcnews.go.com/2020/Business/story?id=1362779
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