Week 2 blog - Assignment 2-2

A highly controversial television road safety ad campaign in Ireland uses deep psychological communications to persuade the public to drive safe. The ads use gruesome crash pictures from real car wrecks to get communicate its message (Labanyi, 2007). This campaign is unique in that it uses a combination of communication concepts. The ads employ a peripheral route to persuasion by using horrific pictures to emotionally involve an unmotivated audience (Dainton, & Zelley, 2005). As well, the ads create intrapersonal tension between a person’s current attitudes or beliefs, thereby resolving the tension by altering one’s beliefs to coincide with the ad message of driving safe (Dainton, & Zelley, 2005). Finally, the ads use the narrative paradigm concept because the message is told in a story-like manner that convinces the audience of good reasons to drive safe (Dainton, & Zelley, 2005). Those who formulate public ad campaign strategies or those who need to communicate a culturally difficult statement, can learn from the Irish road safety campaign how to implement communication theory to create effective communication campaigns.

Dainton, M., & Zelley, E. D. (2005). Applying Communication Theory for Professional Life: A Practical Introduction. Thousand Oaks, CA: Sage Publications, Inc..

Labanyi, David (2007, January 24). Shock-style ads drive home message. The Irish Times, 5. Retrieved September 27, 2007, from http://0-www.lexisnexis.com.olinkserver.franklin.edu/us/lnacademic/results/docview/docview.do?risb=21_T2158758762&format=GNBFI&sort=RELEVANCE&startDocNo=1&resultsUrlKey=29_T2158758765&cisb=22_T2158758764&treeMax=true&treeWidth=0&csi=142626&docNo=4

Hello All

Welcome to blogyption-artifacts!

I have always thought that a person's blog is sort of like an ancient artifact. To some, a blog can be a chisel, a piece of pottery, a product, or even a drawing. No matter what your blog is to you, it is part of your individual culture.

We all have our own perspectives, ideas, traditions, and language. And, we all symbolically communicate these perspectives, ideas and experiences through our blog.

So there you go! My anthropological perspective on blogs.

Enjoy!